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THE MAG
Antibacterial Line & the "Shades of Bromance" Campaign
22/03/2024
22/03/2024
Skin Harmony
MODUS VIVENDI Unveils Antibacterial Line and "Shades of Bromance" Campaign from SS24 Collection
MODUS VIVENDI, renowned for its innovative designs and commitment to inclusivity, proudly announces the launch of its Antibacterial Line alongside with the "Shades of Bromance" Campaign for the Spring-Summer 2024 Collection.
Inspired by the essence of human connection and the beauty of diversity, MODUS VIVENDI's latest campaign celebrates the spectrum of skin tones with a focus on the companionship between two men—one black and one white. Embracing the spirit of bromance, the campaign showcases the importance of inclusivity and unity, transcending boundaries through friendship and style.
MODUS VIVENDI strongly believes that fashion is a powerful platform for promoting diversity and fostering meaningful connections. With the 'Shades of Bromance' Campaign, MODUS VIVENDI aims to highlight the beauty of different skin tones while emphasizing the significance of unity and acceptance.
Central to the campaign is MODUS VIVENDI's Antibacterial Line, featuring underwear crafted from eco-friendly cotton fabric with an antibacterial finishing. Designed to combat bacterial growth and diminish body odor, these garments offer both style and functionality, reflecting the brand's commitment to innovation and sustainability.
Antibacterial Line represents a fusion of style and practicality, catering to the modern individual who values comfort and hygiene. With a focus on minimalist designs and skin care textiles, this collection offers a versatile canvas for self-expression while prioritizing the well-being of our customers.
In line with MODUS VIVENDI's dedication to sustainability, every design in the Antibacterial Line is knitted according to Global Organic Textile Standard (GOTS) specifications and complies with the Organic Content Standard (OCS). By complying to the above standards, the brand ensures that each garment upholds the highest levels of quality, ethics, and environmental responsibility.
The "Shades of Bromance" Campaign and Antibacterial Line from MODUS VIVENDI, highlight the brand's ethos of inclusivity, innovation, and timeless style. As the fashion industry continues to evolve, MODUS VIVENDI remains committed to pushing boundaries and inspiring positive change through its collections and campaigns.
For more information about the collection and the campaign, please contact us at marketing@e-modusvivendi.com. Join MODUS VIVENDI in celebrating diversity and making a statement for a more inclusive and sustainable future.
Discover the "Shades of Bromance" Campaign here.
Credits
Photography: @joan_crisol
Model: @darwin.echeverry & @sergiohm8
Videography:@aticonorteproducciones
Make Up & Hair: @alvarosanper
Production Assistant: @juanma_lopezp
Location: Madrid, Spain
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SIZE GUIDE
-
- INCHESWAIST
- CM
- INCHES CHEST
- CM
-
- SMALL 'S'
- 28-30
- 73-78
- 34-36
- 81-96
-
- MEDIUM 'M'
- 30-32
- 78-83
- 35-41
- 90-103
-
- LARGE 'L'
- 32-34
- 83-88
- 38-45
- 96-115
-
- EXTRA LARGE 'XL'
- 34-36
- 88-93
- 42-47
- 102-120
*Most of our fabrics also include elastane,
So if you measure your chest 96cm,
for a tighter fit, order 'M' - for a more relaxed fit, order 'L'
OUR MODEL WEARS SIZE `MEDIUM`
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CARE
Look After Me - Top 10 care instructions
- ALWAYS WASH ACCORDING TO THE INSTRUCTIONS ON THE CARE LABEL.
- USE ONLY PH NEUTRAL AND DEMARTOLOGICALLY TESTED DETERGENT SO AS TO AVOID ALLERGIES.
- DELICATED FABRICS SHOULD BE TURNED INSIDE OUT BEFORE WASHING. ALL CLOTHING MADE OF LEATHER LOOK MATERIALS, LATEX OR FOIL PRINTED FABRICS SHOULD BE WASHED ON PROGRAMME FOR DELICATES. IRON ON LOW HEAT OR, BETTER STILL, STEAM FROM A DISTANCE.
- MACHINE DRYING IS NOT RECOMMENDED IF YOURS CLOTHES ARE TO KEEP THEIR ORIGINAL CONDITION
- HAND WASH ALL YOUR SWIMWEAR IN WARM WATER USING A MILD DETERGENT. IF YOU DO MACHINE WASH, SELECT A PROGRAMME FOR DELICATES, UP TO 30 C.
- AIR DRY YOUR CLOTHES IN THE SHADE. IF DRYING IN DIRECT SUN, TURN CLOTHES INSIDE OUT TO JEEP THEM FROM FADING.
- USE SPECIAL ‘COLOR CATCHER’ CLOTHS INSIDE THE WASHING MACHINE TO PRESERVE COLORS AND BLACK /WHITE CLOTHING.
- DON’T LEAVE CLOTHES IN THE WASHING MACHINE TOO LONG, REMOVE YOUR CLOTHES DIRECTLY AFTER WASHING THEM.
- DON’T USE BLEACH: NOT ALL OF OURS CLOTHES DESIGNED TO TOLERATE BLEACH; AND ESPECIALLY: NEWS COLORS SWIMWEAR.
- DON’T IRON THE ELASTINE WAISTBRANDS OR RIBBED HEMS OF YOUR UNDERWEAR. THEYWILL LAST LONGER THIS WAY.
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