About Us

Our Story

The story of Modus Vivendi is the culmination of a Dream. A Dream to go beyond limited choices.

Based in Thessaloniki, Greece, Modus Vivendi launched in December 1989 by the Greek Designer Christos Bimpitsos as a more tailored approach to exclusive men's underwear, swimwear & sportswear.

All of our garments are designed and manufactured in Greece. From the high quality fabrics, to the exclusive hand-design and luxurious packaging, expect nothing but the best.

The Modus Vivendi team works closely with specially selected partners to ensure that our quality is the best in the men’s underwear world. Throughout the decades we have developed our collections to offer a style to suit every preference, always using the finest fabrics for unparalleled softness and comfort.

Our Vision

The MV World draws inspiration from our Vision: to deliver a new experience in men’s underwear fashion with the Male Way of Life. We want you to set new standards and express yourself and your diversity starting with your underwear. We break norms in fashion and bring fun in the design of men's underwear, leaving behind the traditional and plain boring underwear.

Our Moto was and always be: `We do what we do because we love it`.

The Male Way of Life

Respecting diversity Modus Vivendi creates Unique Collections of underwear, swimwear, sportswear, loungewear, streetwear and accessories each with its own distinctive character, all designed in spectacular patterns and colors of outstanding beauty.

‘Modus Vivendi Male Way of Life’ redefines men’s underwear with elegance, authenticity and edgy designs, and underpins this with personal care and seamless service.

Our Values

M – Meter – by the Greek saying: παν μέτρον άριστον -> all in moderation, to live in balance

O – Originality – we create unique collections inspired by the world around us

D – diversity – we support and advocate for diversity and we urge men to express theirs via our designs

U – Utopia – we do believe in good; as optimists, we hope we contribute to a better world

S – Sensuality – we create collections to enable men express their sexuality and sensuality

V – victory - we are here for the victory; having the dream to be in all men’s closets

I – Idealism – we don’t compromise on our ideals; we do what we do because we love it

V – Vision – our vision is to deliver a new experience in underwear fashion with the Male way of life

E – Elegance – we create elegant collections that match our aesthetics and become timeless

N – Neoterism – our main goal to create designs that are unique, edgy and original

D – Directness – we try to be direct in our messages and our creations; there is transparency in everything we do

I – Ithaca – we find inspiration on our Greek roots and we never forget the wise words from Kavafis poem Ithaca:

As you set out for Ithaca

hope the voyage is a long one,

full of adventure, full of discovery.

Our Creations

All MV creations draw inspiration mainly from Greece’s iconic pictures and history. We connect with our roots using designs from ancient Greece [Meander, Iconic]. We grow the brilliant minds and ideas that have come before us ; we’re taking them ahead to influence men in different ways. We blend our Creative Talent with Life, Art & People from around the world; whether it is a painter, a filmmaker, a music scheme, or a famous person we love.


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Your privacy is important to us which is why we want to inform you on our updated Privacy Notice. To give you a more transparent and clear information on how we process your personal data, we have divided the Privacy Notice into different chapters.In each chapter, we describe in more detail what personal data we have about you and how we use it. We have also increased the information on your rights, for example how to get access to your data and how you can request to terminate the usage of your data.

You can find our PRIVACY NOTICE here

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