Guys Getting Physical!

MODUS VIVENDI unveils "The Roommates" Campaign and Part 1:"The One Where The Roommates Work Out" from FW 23-24 Collection inspired by MODUS VIVENDI’s new fashion approach.

MODUS VIVENDI is thrilled to announce the launch of the highly anticipated "The Roommates" Campaign, starting with Part 1: "The One Where The Roommates Work Out". A new captivating campaign that takes fashion storytelling to the next level, encapsulating the dynamic lives of four young men living in a luxurious mansion. In "The One Where The Roommates Work Out" part, MODUS VIVENDI delve into their fitness journey and the company that makes this campaign truly unique.

“The One Where The Roommates Work Out”

MODUS VIVENDI follows the journey of four stylish and energetic young men living together in a lavish mansion. Their company and zest for life inspire the new FW Collection, designed for men who appreciate fashion, comfort, and a touch of luxury in their everyday wear.

In this first part of "The Roommates" Campaign, viewers will witness a thrilling blend of fitness, style, and friendship as the four roommates engage in a high-octane workout session on their mansion's balcony. Their toned physiques, paired with MODUS VIVENDI's newest collection, exemplify the perfect fusion of comfort, functionality, and fashion. From sleek compression shirts to breathable shorts and stylish underwear, the roommates demonstrate how MODUS VIVENDI elevates workout attire to new heights.

But the action doesn't stop there! Following their intense workout, the roommates take their athleticism to a different level. They play an exhilarating game of basketball at the mansion's backyard, showcasing the versatility of MODUS VIVENDI's fashion. Even in the midst of a friendly competition, their sense of style remains impeccable.

This exciting campaign showcases some of MODUS VIVENDI’s latest designs of underwear and apparel named Curved, featuring mesmerizing jacquard fabrics with wavy relief design and some stunning pique “liquid” effect shiny fabrics. The perfect combination of texture and style. The intricate jacquard fabric, adorned with a wavy relief design, offers a unique touch to each piece, while pique liquid effect fabric adds a distinct shine to the apparel line catching the light with its striking finish.

"The One Where The Roommates Work Out" is just the beginning of this captivating journey. More exciting parts are set to follow, each offering a glimpse into the diverse lives of these four roommates, as they navigate work, leisure, and friendship.

MODUS VIVENDI has always been at the forefront of fashion innovation, and "The Roommates" Campaign is no exception. With an unwavering commitment to pushing boundaries, our brand continues to redefine fashion storytelling. This campaign is a testament to our dedication to both style and substance. MODUS VIVENDI invites fashion enthusiasts to come and join this thrilling journey as we redefine the essence of style and friendship. A journey that promises to be as dynamic as stylish, bringing the latest trends and fashion-forward designs in the world of men's fashion.

Join us on this exciting fashion journey since more parts are about to come. Stay tuned!

Discover “The One Where The Roommates Work Out” from “The Roommates” Campaign here.

Credits
Photography: @joan_crisol
Models: @pepehomdedeu, @pablobrotonss, @salamanquez & @kino_luque
Fashion Director: @billyhazel
Videography: @aticonorteproducciones
Make Up & Hair: @alvarosanper
Make Up & Hair Assistant: @noeliamakeup
Styling Assistants: @julen_mrgr & @ioxoioxo
Production Assistant: @juanma_lopezp

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