THE MAG

Striped Through Line & the "Reflective Figure" Campaign

08/03/2024
by Giannis Chatzigeorgiou
08/03/2024

Mirror Mirror On The Floor..

MODUS VIVENDI presents the "Striped Through Line" and the "Reflective Figure" Campaign for SS24 Collection, drawing inspiration from Greece's iconic male figures.

MODUS VIVENDI, renowned for its innovation and sophistication, introduces its SS24 Collection featuring the captivating "Striped Through Line" and the evocative "Reflective Figure" Campaign. Inspired by Greece's legendary maritime heritage and its iconic male personalities, this collection offers a contemporary interpretation of marine style for the modern gentleman.

As part of the SS24 Collection, MODUS VIVENDI presents the thought-provoking "Reflective Figure" Campaign, featuring striking pictures that capture the essence of self-discovery and empowerment. In one captivating image, a man with the distinctive Striped Through designs stands poised above a mirror on the floor, his reflection gazing back at him. A powerful imagery that symbolizes the journey of self-discovery.
 
At the heart of the SS24 Collection is the mesmerizing Striped Through Line, a bold yet refined aesthetic that channels the spirit of Greece's most celebrated male figures. Drawing inspiration from the sun-soaked shores and rich maritime history of Greece, this signature motif evokes the rhythmic patterns of the Mediterranean Sea, embodying strength, adventure, and timeless elegance.

Crafted specifically for the modern gentleman who appreciates a contemporary twist on classic maritime style. Embrace fresh alternatives that will elevate your style to new heights in every step you take. All pieces crafted from luxurious whole cloth jacquard fishnet fabric. With their low-rise cut and snug fit, these garments are tailored to highlight your physique, offering a perfect blend of comfort and style. Experience the epitome of sophistication and refinement with our exclusive collection, designed to breathe new life into your style.

For more information about the collection and the campaign, please contact us at marketing@e-modusvivendi.com. Join MODUS VIVENDI in celebrating diversity and making a statement for a more inclusive and sustainable future.

Discover the "Reflective Figure" Campaign here.

Credits

Photography: @joan_crisol
Model:@atilaescolano
Videography: @aticonorteproducciones
Make Up & Hair: @alvarosanper
Production Assistant: @juanma_lopezp
Location: Madrid, Spain


SIZE GUIDE
    • INCHESWAIST
    • CM
    • INCHES CHEST
    • CM
    • SMALL 'S'
    • 28-30
    • 73-78
    • 34-36
    • 81-96
    • MEDIUM 'M'
    • 30-32
    • 78-83
    • 35-41
    • 90-103
    • LARGE 'L'
    • 32-34
    • 83-88
    • 38-45
    • 96-115
    • EXTRA LARGE 'XL'
    • 34-36
    • 88-93
    • 42-47
    • 102-120

*Most of our fabrics also include elastane,
So if you measure your chest 96cm,
for a tighter fit, order 'M' - for a more relaxed fit, order 'L'

OUR MODEL WEARS SIZE `MEDIUM`

Modus Vivendi Size Guide Model
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CARE

Look After Me - Top 10 care instructions

  • ALWAYS WASH ACCORDING TO THE INSTRUCTIONS ON THE CARE LABEL.
  • USE ONLY PH NEUTRAL AND DEMARTOLOGICALLY TESTED DETERGENT SO AS TO AVOID ALLERGIES.
  • DELICATED FABRICS SHOULD BE TURNED INSIDE OUT BEFORE WASHING. ALL CLOTHING MADE OF LEATHER LOOK MATERIALS, LATEX OR FOIL PRINTED FABRICS SHOULD BE WASHED ON PROGRAMME FOR DELICATES. IRON ON LOW HEAT OR, BETTER STILL, STEAM FROM A DISTANCE.
  • MACHINE DRYING IS NOT RECOMMENDED IF YOURS CLOTHES ARE TO KEEP THEIR ORIGINAL CONDITION
  • HAND WASH ALL YOUR SWIMWEAR IN WARM WATER USING A MILD DETERGENT. IF YOU DO MACHINE WASH, SELECT A PROGRAMME FOR DELICATES, UP TO 30 C.
  • AIR DRY YOUR CLOTHES IN THE SHADE. IF DRYING IN DIRECT SUN, TURN CLOTHES INSIDE OUT TO JEEP THEM FROM FADING.
  • USE SPECIAL ‘COLOR CATCHER’ CLOTHS INSIDE THE WASHING MACHINE TO PRESERVE COLORS AND BLACK /WHITE CLOTHING.
  • DON’T LEAVE CLOTHES IN THE WASHING MACHINE TOO LONG, REMOVE YOUR CLOTHES DIRECTLY AFTER WASHING THEM.
  • DON’T USE BLEACH: NOT ALL OF OURS CLOTHES DESIGNED TO TOLERATE BLEACH; AND ESPECIALLY: NEWS COLORS SWIMWEAR.
  • DON’T IRON THE ELASTINE WAISTBRANDS OR RIBBED HEMS OF YOUR UNDERWEAR. THEYWILL LAST LONGER THIS WAY.
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