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THE MAG
Peace Line & the "Everyday Basics" Campaign
15/12/2023
15/12/2023
Everyday Basics
MODUS VIVENDI introduces Peace Line: Elevating Everyday Comfort with basic underwear.
Peace Line is thoughtfully designed to enhance comfort and ease in daily routines, providing wearers with a comfortable cotton underwear at its simplest design. A testament to MODUS VIVENDI's commitment to provide comfortable solutions for the everyday wardrobe. This line features a variety of basic simple styles, from essential briefs to timeless boxers, all designed to enhance comfort and ease in daily wear.
Peace Line is crafted from high-quality eco-friendly cotton textiles, sourced responsibly to align with the brand's commitment to sustainability. All designs in the collection are knitted according to the Global Organic Textile Standard (GOTS), ensuring the highest standards in organic textile production. Additionally, the dyeing and washing procedures adhere to the Organic Content Standard (OCS), emphasizing MODUS VIVENDI's dedication to environmentally conscious manufacturing.
At the heart of the Peace Line is a vibrant spectrum of colors inspired by the iconic rainbow flag. Each hue represents a facet of the collection's core values, including freedom, love, and the celebration of individuality. The designs are a nod to the rich symbolism of the rainbow, transcending barriers and embracing the beauty of diversity.
MODUS VIVENDI, a fashion brand that’s dedicated to timeless elegance, is proud to introduce its latest line from the FW 23/24 Collection, Peace Line. An exceptional collection of basics and classic underwear that redefines comfort and style while championing eco-friendly practices and promoting a huge message of inclusivity, diversity, and equity.
MODUS VIVENDI recognizes the importance of creating fashion that resonates with the values of inclusivity and equity. This line goes beyond being just clothing; it is a statement that promotes a world where everyone feels seen, heard, and celebrated for who they are. We hardly believe that fashion should be a reflection of people’s values, and with the Peace Line, the brand aims to foster a sense of unity and acceptance.
The rainbow flag serves as a powerful symbol of hope, love, and equality, and the brand wanted to channel these feelings into a collection. A Celebration of inclusivity, diversity, and equity in eco-friendly underwear.
Products are available online on MODUS VIVENDI’s official website www.e-modusvivendi.com. For more information about the collection and the campaign, please contact us at marketing@e-modusvivendi.com. Join MODUS VIVENDI in celebrating diversity and making a statement for a more inclusive and sustainable future.
Discover the "Everyday Basics" Campaign here.
Credits
Photography: @olissotstudio
Model: @myk.019
Location: Paris, France
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SIZE GUIDE
-
- INCHESWAIST
- CM
- INCHES CHEST
- CM
-
- SMALL 'S'
- 28-30
- 73-78
- 34-36
- 81-96
-
- MEDIUM 'M'
- 30-32
- 78-83
- 35-41
- 90-103
-
- LARGE 'L'
- 32-34
- 83-88
- 38-45
- 96-115
-
- EXTRA LARGE 'XL'
- 34-36
- 88-93
- 42-47
- 102-120
*Most of our fabrics also include elastane,
So if you measure your chest 96cm,
for a tighter fit, order 'M' - for a more relaxed fit, order 'L'
OUR MODEL WEARS SIZE `MEDIUM`
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CARE
Look After Me - Top 10 care instructions
- ALWAYS WASH ACCORDING TO THE INSTRUCTIONS ON THE CARE LABEL.
- USE ONLY PH NEUTRAL AND DEMARTOLOGICALLY TESTED DETERGENT SO AS TO AVOID ALLERGIES.
- DELICATED FABRICS SHOULD BE TURNED INSIDE OUT BEFORE WASHING. ALL CLOTHING MADE OF LEATHER LOOK MATERIALS, LATEX OR FOIL PRINTED FABRICS SHOULD BE WASHED ON PROGRAMME FOR DELICATES. IRON ON LOW HEAT OR, BETTER STILL, STEAM FROM A DISTANCE.
- MACHINE DRYING IS NOT RECOMMENDED IF YOURS CLOTHES ARE TO KEEP THEIR ORIGINAL CONDITION
- HAND WASH ALL YOUR SWIMWEAR IN WARM WATER USING A MILD DETERGENT. IF YOU DO MACHINE WASH, SELECT A PROGRAMME FOR DELICATES, UP TO 30 C.
- AIR DRY YOUR CLOTHES IN THE SHADE. IF DRYING IN DIRECT SUN, TURN CLOTHES INSIDE OUT TO JEEP THEM FROM FADING.
- USE SPECIAL ‘COLOR CATCHER’ CLOTHS INSIDE THE WASHING MACHINE TO PRESERVE COLORS AND BLACK /WHITE CLOTHING.
- DON’T LEAVE CLOTHES IN THE WASHING MACHINE TOO LONG, REMOVE YOUR CLOTHES DIRECTLY AFTER WASHING THEM.
- DON’T USE BLEACH: NOT ALL OF OURS CLOTHES DESIGNED TO TOLERATE BLEACH; AND ESPECIALLY: NEWS COLORS SWIMWEAR.
- DON’T IRON THE ELASTINE WAISTBRANDS OR RIBBED HEMS OF YOUR UNDERWEAR. THEYWILL LAST LONGER THIS WAY.
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