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THE MAG
Jeans Line & "The Climber" Campaign
10/03/2023
10/03/2023
Unleash your dynamism!
MODUS VIVENDI presents “The Climber” Campaign that is totally inspired by the climber’s way of life. Have you ever been in a mood to wander and climb? This campaign offers you the chance to put yourself into climber’s adrenaline and invites you to overcome all the obstacles in your life and indulge in Jeans Line comfort. It’s about time to act and dominate!
Jeans Line is fully engineered for the perfect fit that never goes out of style. This unique and timeless denim fabric adds a flirty, unexpected twist, making you more adventurous, more confident and far more attuned to your own personal style. If you are a jeans enthusiast, this line swears by denim; become more diverse in your denim choices, and you are far less likely to head sheep-like into a mass trend. Quite literally, these jeans underwear are next level. If you're not scared to enter a new fashion territory, then Jeans Line is all you ever wished for.
We know that you can’t get enough of it, so we added one new color, white. Inspired by the rebel spirit and freedom of the nature culture, this line is engineered for the perfect fit & is made to stand the test of time. Whether literally or not, Jeans Line will accompany you this season to a journey of self-growth, inner peace, joy and a life full of energy.
Jeans Line features denim underwear, which sit low on the hips, and athleisure pieces to make huge statements. Made from viscose polyester elastan fabric, featuring a vinyl printed logo thermal embossed on the waistband and some decorative branded press studs’ details. Because denim is never out of date!
To discover “The Climber” Campaign, click here.
Photography / Videography: Panos Misailidis @p2photographygr
Model: Demetris Kalogirou @demiskalogirou
Art Direction: Stefanos Kapsalis @stefano_kap
Location: Thessaloniki, Greece
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SIZE GUIDE
-
- INCHESWAIST
- CM
- INCHES CHEST
- CM
-
- SMALL 'S'
- 28-30
- 73-78
- 34-36
- 81-96
-
- MEDIUM 'M'
- 30-32
- 78-83
- 35-41
- 90-103
-
- LARGE 'L'
- 32-34
- 83-88
- 38-45
- 96-115
-
- EXTRA LARGE 'XL'
- 34-36
- 88-93
- 42-47
- 102-120
*Most of our fabrics also include elastane,
So if you measure your chest 96cm,
for a tighter fit, order 'M' - for a more relaxed fit, order 'L'
OUR MODEL WEARS SIZE `MEDIUM`
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CARE
Look After Me - Top 10 care instructions
- ALWAYS WASH ACCORDING TO THE INSTRUCTIONS ON THE CARE LABEL.
- USE ONLY PH NEUTRAL AND DEMARTOLOGICALLY TESTED DETERGENT SO AS TO AVOID ALLERGIES.
- DELICATED FABRICS SHOULD BE TURNED INSIDE OUT BEFORE WASHING. ALL CLOTHING MADE OF LEATHER LOOK MATERIALS, LATEX OR FOIL PRINTED FABRICS SHOULD BE WASHED ON PROGRAMME FOR DELICATES. IRON ON LOW HEAT OR, BETTER STILL, STEAM FROM A DISTANCE.
- MACHINE DRYING IS NOT RECOMMENDED IF YOURS CLOTHES ARE TO KEEP THEIR ORIGINAL CONDITION
- HAND WASH ALL YOUR SWIMWEAR IN WARM WATER USING A MILD DETERGENT. IF YOU DO MACHINE WASH, SELECT A PROGRAMME FOR DELICATES, UP TO 30 C.
- AIR DRY YOUR CLOTHES IN THE SHADE. IF DRYING IN DIRECT SUN, TURN CLOTHES INSIDE OUT TO JEEP THEM FROM FADING.
- USE SPECIAL ‘COLOR CATCHER’ CLOTHS INSIDE THE WASHING MACHINE TO PRESERVE COLORS AND BLACK /WHITE CLOTHING.
- DON’T LEAVE CLOTHES IN THE WASHING MACHINE TOO LONG, REMOVE YOUR CLOTHES DIRECTLY AFTER WASHING THEM.
- DON’T USE BLEACH: NOT ALL OF OURS CLOTHES DESIGNED TO TOLERATE BLEACH; AND ESPECIALLY: NEWS COLORS SWIMWEAR.
- DON’T IRON THE ELASTINE WAISTBRANDS OR RIBBED HEMS OF YOUR UNDERWEAR. THEYWILL LAST LONGER THIS WAY.
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