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THE MAG
Inclusive Swimwear Line & the "Surfer" Campaign
02/06/2023
02/06/2023
Saltwater therapy!
MODUS VIVENDI presents Inclusive Swimwear Line & the “Surfer” Campaign from Swimwear 2023 Collection inspired by surfing in Rio De Janeiro.
Experience the thrill of surfing the vibrant waves of Rio de Janeiro with MODUS VIVENDI's Inclusive Swimwear Line.
MODUS VIVENDI unveils colorful summer Swimwear Line for Swimwear 2023 Collection named “Inclusive” from the “Surfer” Campaign. MODUS VIVENDI, known for its cutting-edge designs, is thrilled to announce the launch of its latest Swimwear Line for the summer season. With a strong focus on inclusivity, the brand aims to empower individuals of all shapes, sizes, and backgrounds to embrace their unique style and confidently ride the waves of summer.
Drawing inspiration from the vibrant colors of Brazil and Rio De Janeiro’s nature, this campaign embodies the essence of carefree beach days and adventurous surfing expeditions. Embracing the spirit of adventure and the beauty of the ocean, since Rio de Janeiro is synonymous with incredible surf spots and a laid-back beach lifestyle, MODUS VIVENDI invites everyone from all walks of life to ride the waves and soak up the sun in style this summer.
MODUS VIVENDI understands that everyone deserves to feel comfortable and fashionable during their beach adventures. With this ethos in mind, the brand has meticulously designed each piece to enhance both style and functionality, ensuring that every individual can enjoy their summer activities to the fullest.
Inclusive Swimwear Line showcases an array of patterns and colors with all-over customized printed design, reminiscent of crashing waves and breathtaking sunsets. Totally inspired by the whole color palette, offered on updated silhouettes, is serving the need of a statement that in MODUS VIVENDI world, all human beings are included. From bold and vivid hues to subtle pastel tones, this captivating Line offers a spectrum of options for every personality and taste.
Discover the “Surfer” Campaign here.
Credits
Photography / Video Director: Gastohn Barrios @gastohn.barrios
Model: Henrique Fraga @henriquefragaoficial
Executive Production: Matias Santos @matusantos
Video Camera: Luiz Júnior & Matias Santos
In-Site Producer: Flávio Jardim
Stylist: Sergio Araneo
Campaign: The Surfer
Line: Inclusive Swimwear Line
Location: Rio de Janeiro, Brazil
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SIZE GUIDE
-
- INCHESWAIST
- CM
- INCHES CHEST
- CM
-
- SMALL 'S'
- 28-30
- 73-78
- 34-36
- 81-96
-
- MEDIUM 'M'
- 30-32
- 78-83
- 35-41
- 90-103
-
- LARGE 'L'
- 32-34
- 83-88
- 38-45
- 96-115
-
- EXTRA LARGE 'XL'
- 34-36
- 88-93
- 42-47
- 102-120
*Most of our fabrics also include elastane,
So if you measure your chest 96cm,
for a tighter fit, order 'M' - for a more relaxed fit, order 'L'
OUR MODEL WEARS SIZE `MEDIUM`
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CARE
Look After Me - Top 10 care instructions
- ALWAYS WASH ACCORDING TO THE INSTRUCTIONS ON THE CARE LABEL.
- USE ONLY PH NEUTRAL AND DEMARTOLOGICALLY TESTED DETERGENT SO AS TO AVOID ALLERGIES.
- DELICATED FABRICS SHOULD BE TURNED INSIDE OUT BEFORE WASHING. ALL CLOTHING MADE OF LEATHER LOOK MATERIALS, LATEX OR FOIL PRINTED FABRICS SHOULD BE WASHED ON PROGRAMME FOR DELICATES. IRON ON LOW HEAT OR, BETTER STILL, STEAM FROM A DISTANCE.
- MACHINE DRYING IS NOT RECOMMENDED IF YOURS CLOTHES ARE TO KEEP THEIR ORIGINAL CONDITION
- HAND WASH ALL YOUR SWIMWEAR IN WARM WATER USING A MILD DETERGENT. IF YOU DO MACHINE WASH, SELECT A PROGRAMME FOR DELICATES, UP TO 30 C.
- AIR DRY YOUR CLOTHES IN THE SHADE. IF DRYING IN DIRECT SUN, TURN CLOTHES INSIDE OUT TO JEEP THEM FROM FADING.
- USE SPECIAL ‘COLOR CATCHER’ CLOTHS INSIDE THE WASHING MACHINE TO PRESERVE COLORS AND BLACK /WHITE CLOTHING.
- DON’T LEAVE CLOTHES IN THE WASHING MACHINE TOO LONG, REMOVE YOUR CLOTHES DIRECTLY AFTER WASHING THEM.
- DON’T USE BLEACH: NOT ALL OF OURS CLOTHES DESIGNED TO TOLERATE BLEACH; AND ESPECIALLY: NEWS COLORS SWIMWEAR.
- DON’T IRON THE ELASTINE WAISTBRANDS OR RIBBED HEMS OF YOUR UNDERWEAR. THEYWILL LAST LONGER THIS WAY.
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