New Iconic Line
The Iconic line highlights the need for finding the beauty in our life and focuses on the power we have to achieve our goals with the Greek Olympic spirit of fair competiveness. The Concept for the Iconic Line is inspired from Calisthenics which is a modern way of body training like cross Fit, boot camps, and obstacle race training. The name "calisthenics" has an etymologically Greek root and derives from the ancient Greek words «κάλλος-calos», meaning beauty and «σθένος-sthenos»,meaning power (physical and mental). The line consists of jockstraps, tanga, mini briefs, briefs, boxers (cotton elastane fabric); bath towel, bath towel robe (cotton towel fabric).